Making Beauty African
Our Founder
At the heart of Naked Beauty Line is Sarah Itanola, a nationally and internationally certified, licensed medical aesthetician and cosmetologist with a deep passion for African skincare. With years of expertise in formulation and skin health, Sarah has dedicated her career to understanding, nurturing, and celebrating African skin.
Naked Beauty Line was founded on October 30th, 2020, born from Sarah’s vision to redefine African skincare through science-backed, luxury formulations. Her journey began with a simple yet powerful realization—African skin deserves better. Better formulations, better education, and better representation in the global beauty industry.
Through Naked Beauty Line, she is bridging the gap between science and tradition, creating skincare solutions that empower, heal, and transform. Her mission is clear: to change the narrative of African skincare, ensuring that every African feels confident, seen, and valued in their skin. By merging luxury with efficacy, she continues to set a new benchmark for African skincare worldwide.
Get to know us
At NakedBeautyLine, we believe in the power of African skin—its resilience, its uniqueness, and its beauty. Founded and formulated by a nationally and internationally certified, licensed medical aesthetician and cosmetologist, our brand is dedicated to creating skincare that honors and enhances the richness of African skin. With a deep understanding of melanin-rich skin and its specific needs, we formulate products that nourish, protect, and empower. Every ingredient is chosen with purpose, every formula designed with care—because your skin deserves nothing less than excellence.
Our mission
A world where Africans are comfortable in the uniqueness of their skin’s power. We envision a future where African skin is celebrated, empowered, and valued—free from insecurities and harmful beauty standards. Through our formulations, education, and community, we are committed to helping Africans embrace their natural beauty with confidence.
Our vision
We aim to promote positive self-awareness, empowerment, and growth—transforming the perception of African skin through effective skincare solutions and knowledge. By challenging stereotypes and providing high-quality products tailored to melanin-rich skin, we help our community build a healthier, more confident relationship with their skin.
